what is marketing automation
Small Business Marketing Tools

6 ways marketing automation can benefit your business

Let’s talk about marketing automation. You might have heard the term before, but if you’ve never looked into it in any depth you might be left feeling confused. Never fear! We’re here to tell you everything you need to know about marketing automation, what it is, and why you should definitely use it.

First things first, what is marketing automation?

Marketing automation is any software that allows you to automate any and all kinds of marketing action. This can include e-mail marketing, social media posts, list segmentation, lead scoring and nurturing of those leads, and A/B testing of webpages or any offers you might be running. Marketing automation software can also deliver reports and measure performance of all these tasks.

Why use marketing automation tools?

Here are six reasons why marketing automation is a great idea for any business:

  1. Reduce staffing costs

With marketing automation software, you’ll need to hire far less staff to handle the repetitive day to day tasks. You could even become a fully functioning army of one for all the tasks that automation helps you to complete.

  1. Improve efficiency

No matter how much you try to squeeze in, there are only so many hours in a day – and even fewer working hours! Having tools to automate your marketing means you can get more out of your time, and have more moments to focus on other endeavours and pressing day-to-day tasks.

  1. It can help you deliver a personal message

One of the great things about marketing automation is that it can help you to send personal content to a certain portion of your audience. Receiving e-mails that you have no interest in can be an annoyance, so marketing automation can be a great way to segment your contact lists and target the right people at the right time to increase sales.

  1. Makes work less repetitive

Variety is the spice of life, as they say. With less time wasted on the same old repetitive tasks, your employees will have more time to get their creative juices flowing. So, not only does marketing automation save time, it could also lead to your staff feeling more satisfied in their job roles. What’s note to love?

  1. Helps you keep track of value

One of the huge advantages of marketing automation software is the comprehensive reports it can provide. Automation tools can give you a break down of the return on investment for all of your marketing, helping you to identify what’s working and what you should change next time around.

If you need help streamlining your marketing strategy, why not find out more about our services? We’d love to hear from you!

Author Info

Caroline Sumners

Blogging about small business marketing, venues, events and social media!

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