Insider, Destinations, Incentive Travel

What to do in Marrakech: The perfect destination for incentive travel

Marrakech is a city that stimulates all the senses. With 2 distinct parts – The Medina, weaving, small, hot cramped alleyways and the new town or Gueliz with its wide streets, new buildings 5 star hotels  and designer shops. It is chaotic, charming, diverse destination and I love it! With so much to do and see here is our 48 hours in Marrakech to show you what to do in Marrakech. You can use to tailor your event or incentive travel event with your other agenda items


10.00: If your flying from London you can arrive as early as 10am if you take the first flight of the day out! It is around a 3 hour 40 min flight and you will arrive at Marrakech Menara (RAK) airport. Ryan Air, Easy Jet, British Airways and Norwegian all have daily direct flights. Royal Air Maroc also fly direct but having flown it I would not recommend! Its a short journey from the airport to centre of Marrakech. If you are staying in the Medina I'd advise pre-booking transfers as a lot of the riads are not easily accessible by car as the streets are too narrow  to drive to the door, so if you have a transfer booked then there will be a porter to meet you and transfer your luggage and help you find the Riad.  Ask your Travel agent about this when booking.

13.00 Arrange a guided tour around the souks, becuase it can be very confusing and overwhelming but once you are confortable it is great fun bartering for leather, spices, jewellery, carpet – you name it. Whilst on your tour stop for a refreshing mint tea at Terrasse des Epices. This delightful and chilled rooftop café is a great spot for getting away from the hustle and bustle of the souk and they even spray cold misty water over you to cool down in the heat. The food is also delicious.

19:00 Head off to the new town or Gueliz and experience the diversity of culture that Marrakech has to offer. Grand cafe de la Poste has an old colonial feel and if you can (and its not too hot) sit on the terrace for your dinner. Built in the 1920's it was originally both the post office and a cafe before becomming a hotel and then a restaurant in 2005.


After a leisurely breakfast, (the call to prayer will wake you up early but you soon get used to it and go back to sleep) head out of the medina and enjoy a ride to the Jardin Majorelle.  The gardens opened in 1947 and were bought by Yves Sat Laurent in 1980 follwiing the death of original owner Jacques Majorelle. Of discovering the gardens in 1967 Yves Sain Laurent said “We quickly became very familiar with this garden, and went there every day. It was open to the public yet almost empty. We were seduced by this oasis where colours used by Matisse were mixed with those of nature. » 

The Gardens really are an oasis of calm and are so cool - you can spend an hour os so wandering around and taking in the charm. Whilst out at the gardens maybe take a visit to the Koutoubia Mosque. If you are not a a practicing muslim then you will not be able to go inside by nonethlelss its such a beautiful building to go take a closer look at.

From here venture to the Bahia Palace. On the edge of the Jewish Quarter and in the South East of the Media the building was in use between 1859 and 1873 and was completed by 1900.

If you still have energy the Photography Museum is well worth a look. Located in the north of the Media its a small gallery that shows the history of Marrakech and Morroco and there is a delighful rooftop cafe to savour a cool mint tea or water.

At sunset you have to wander to the Jemaa el-Fnaa main square where are sunset the stall holders will all be busy setting up before the square comes alive. Calls of Heston Blumenthal cooked this, better than Waitrose are common and frequent – they know all the patter. It is great fun. Food is diverse and delicious. Just check it out - you can spend hours there!

After this head to at Café Arabe one of the few places in the Medina that sells alchohol. Remember you are in a muslim country so act and behave with sensitivity. If you still have room for more food the Pastilla is gorgeous here!


Before you fly home there is enough time for a must do in Marrakech. A cookery class. One of the best is at the le Maison Arabe. Here you spend the morning (or afternoon) learning to cook tradional Morroccan fayre.   The workshops are conducted by a dada (traditional Moroccan cook) or a chef from our Moroccan restaurant, and are held at the hotel. Small groups of maximum 10 participants work alongside a translator (Arabic/English/French), using easy-to-use modern equipment found in everyday kitchens. At the end of each workshop, participants dine on the meal they have prepared. I learnt a tagine and delicious it was too!

If you still have time ensure that you check out a spa for a traditional Hamman. Marrakech has seen the opening of many luxury hotel over the last few years so there is plenty of choice whether you want a hotel or a more traditional experience. Most Riads have their own hamman available to guests.


There are many great Riads in Marrakech if you want the small boutique experience then Agsana Riads is fabulous or consider Riad Nomades.  Outside the Medina but in easy walking distance is the luxury Maison Arabe, The Pullman or the Four Seasons. A little further afield (15 mins)  is the Luxury Royal Palms a truely relaxing expereince and with possibly the best childrens club ever!


Extending your stay and venturing to the Atlas mountains with a a two centre event of Marrakech twinned with Kasbah Bab Ourika

Want to see what other destinations we recommend for incentive travel then check out our top 5 recommendations in our blog

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Caroline Sumners