I don’t know about you, but sometimes I’m lacking a bit of inspiration as to what to blog about. I don’t want to blog for the sake of blogging, but I’m well aware that you need to keep content fresh, relevant and timely. So in seeking some inspiration I took to Google – where else right? I came across answerthepublic.com, I’d seen it before but had forgotten about it, and since rediscovering it I have become rather obsessed.
As a business, it is a goldmine for you. The idea behind this website is that you can find out what people, i.e. your target customers, are asking Google, and then you can provide answers to their questions via your content. The team over at answerthepublic.com say “We built simple visualisations of the data. A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.” And, that - they have done!
Being a little stuck about where to turn to next in providing valuable advice on how to market and promote your small business, I turned to answerthepublic.com myself. It is all too easy to get sucked into just producing content for the sake of it, so I was interested to see the answers that were generated.
As a result, I’ve got tonnes of ideas as to what to blog about that is relevant to what people are asking, what they are stuck on and what they need help with. I can now build my writing plan over the next few weeks and months with highly relevant content that people are interested in.
Of course creating the blog is only part of the story. You also need to look at how to ensure that your blog post is shared and maximised. Check out a previous blog post we did on this if you need some help with this, and let me know how you get on with answerthepublic.com.
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