In this online world its easy to forget that businesses is still very much about what you stand for and what are your ethics. It seems its never been easier to start a business and you could potentially hide in behind the online world, but still I believe people by people and for me it seems more important that you make an informed choice about who you do business with. Think about your company values for a bit. Who do you know, Like and Trust?
And are you more likely to buy from them as a result? I am for sure.
Who do you buy from in your business life, in your personal life and why do you buy from them.
For instance I will always buy from John Lewis as I like how they (seem) to treat their staff but I wont ever have Sky in my house and nor will I buy from Sports Direct - even more so now I see recent news of how they treat their staff.
I've been thinking about this even more the past few weeks as we are building up to the referendum. Without being too political I think its safe to say that there are not too many people in the debate that I know, like and trust!
Anyway I digress.
So as a business how do you go about ensuring that people will know like and trust you?
Well frequent authentic, real communication is one way.
Consistency is another.. this builds trust and helps people understand that you are not going to just disappear.
And then you could just take the direct approach and just say what you stand for?
I was at a workshop recently and one of the tasks we had to do was think about what we stand for. It got me thinking about what I had written down when I first started this business a few years ago. And although the business has evolved these maxims have not.
With Fifty One Degrees, here are our company values...
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